A Guide to Using Experiential Design to Boost Your Company

By Teresa Truman 2 years ago

When managing a company, one of the best ways to interact with your audience and garner a larger consumer base is not by words but by interaction. This line of thought is why experiential design is crucial to a company’s success. 

Experiential design conveys a message to the audience using the given space, which it can do in two ways: through interaction or visuals. You can do this with how you design your store, but there are also many instances where you’ll need experiential design on other occasions. Here’s how you can use it to boost your company.

Types of Experiential Design

There are many types of experiential designs you can choose to create, all of which can promote your brand in various ways. If you want to create an experiential design for your company, here are a few types to get you started.

  • Exhibition designs combine storytelling and exhibitions. If you’ve seen a museum collection or an animal display at a zoo, you’ve already seen an exhibition design. 
  • An environment-based exhibition aims to seamlessly blend in with the space instead of attracting too much attention. For example, nonprofit organisations create donor walls to acknowledge sponsors of their cause without taking up space.
  • Exhibitions for marketing purposes are one of the most popular types since you’re trying to boost the number of consumers you have. Brand activation is an excellent example since it involves showing off a new product or service.
  • Entertainment-focused designs may encourage more interaction with the exhibit. Exhibition booths at an event may include interactive aspects to entertain potential consumers.

How to Install an Experiential Design

Once you’ve decided on the type of exhibition you want to create for your brand, it’s time to work with an exhibition company in Singapore to make your vision come to life. Here’s the step-by-step process of installing a design for your company’s benefit.

1. The exhibition company in Singapore performs an onsite inspection so they understand the space you’ll be using. After that, you’ll have to brainstorm with the company and give them the purpose of this exhibit and its goals, core messaging, and themes. 

2. Afterwards, it’s time to plan the creative details. For example, what interactive elements do you want to include when creating exhibition booths? Will the design’s theme, colours, and overall aesthetic help you convey your message?

3. Once you have a final exhibition draft, it’s time to begin construction. During this, ensure that you have a construction team to build the exhibition, an IT team to work on any digital aspects of the project, and your exhibition company in Singapore to oversee everything.


Do you need experiential marketing services to put your brand’s name on the map? Dezign Format is a design-and-build company focusing on creating innovative designs for your brand’s space, so you can capture everyone’s eye and boost your consumer base. With professional designers that know the importance of balancing function and aesthetics working with you, their exhibitions will surely help you find success for your brand. View their portfolio of past works or read more about their various services by visiting Dezign Format’s website today.